{"id":5,"date":"2011-05-24T06:14:55","date_gmt":"2011-05-24T06:14:55","guid":{"rendered":"http:\/\/potatomato.com\/?page_id=5"},"modified":"2025-03-19T22:08:01","modified_gmt":"2025-03-19T22:08:01","slug":"resume","status":"publish","type":"page","link":"https:\/\/potatomato.com\/?page_id=5","title":{"rendered":"Resume"},"content":{"rendered":"\n
\n
\n

FREDA LAU<\/p>\n

Art Direction + Design + Branding + Animation
email: doliesl@yahoo.com
phone: 626.298.0845<\/p>\n

EDUCATION<\/p>\n

\n

Art Center College of Design, Pasadena, California<\/strong>
Bachelor of Arts in Graphic Design\/Movement-Based Design
Sep 2000 – Aug 2003<\/p>\n

EXPERIENCE<\/p>\n

\n

Senior Designer \u00a0(Freelance)
Royale, Los Angeles, CA, May 2023<\/strong><\/p>\n

Commerical Campaign for Final Fantasy<\/p>\n

Senior Designer and Animator (Freelance)
Laundry, Los Angeles, CA, 2019 – Present<\/strong><\/p>\n

Music Video, Promos and commercial spots for Bilie Ellish, Las Vegas Sphere, FOX MLB

<\/strong><\/h5>\n

Senior Designer and Animator (Freelance)
Psyop, Los Angeles, CA, 2020 – Present
Graphics Animation for Commercial<\/strong><\/p>\n

Senior Designer (Freelance)<\/strong>
FX Network, Century City, CA, Aug 2019 – Oct 2019<\/strong>
Promos and commercial spots.<\/p>\n

Senior Designer (Freelance)<\/strong>
Laundry, Los Angeles, CA<\/strong>
Promos and commercial spots.<\/p>\n

Senior Designer (Freelance)<\/strong>
Charlie Co. Los Angeles, CA<\/strong>
Promos and Network Branding design.<\/p>\n

Art Director, Senior Designer (Freelance)<\/strong>
AT&T Creative Service, El Segundo, CA, Jun 2017 – Feb 2018<\/strong>
Branding, promos and commercial spots.<\/p>\n

Senior Designer (Freelance)<\/strong>
Imaginary Forces, Los Angeles, CA, January, April – May 2017<\/strong>
Opening Sequence development for Dark Tower. TXU commercial. Trailer graphics for Red Sparrow. Logo Design for Boondock Saints.<\/p>\n

Senior Designer (Freelance)<\/strong>
Woodshop, Los Angeles, CA, Feb – March 2017<\/strong>
Commercial, Logo design.<\/p>\n

Art Director<\/strong>
Buster, Los Angeles, CA, Jun 2012 – Oct 2016<\/strong>
Show opneing for ABC\u2019s Oscar Red Carpet Show. Rebrand for Popsugar, Urban Decay. Promo for Disney Channel, NBC, CNN, E!, Cartoon Network, Entertainment Tonight, Universal Music Group. Open and show graphics for Jiangsu TV \u201cPerfect Match.\u201d Commercial for Modcloth.<\/p>\n

Senior Designer<\/strong>
Buster\/Stun Creative, Los Angeles, CA, Jun 2012 – Oct 2016<\/strong>
Rebrand for Bravo, Fusion, Encore, History Channel, CPK. Promo for Anthony Bourdain, Good Morning America, Nick Kids Choice Award, NFL, ABC Family Ravenswood, SYFY The Mag<\/p>\n

Senior Designer (Freelance)<\/strong>
The Mill, Los Angeles, CA, Feb – Apr 2012<\/strong>
Project: Oscars graphics package. Mazda<\/p>\n

Senior Designer, Animator (Freelance)<\/strong>
Apple, Cupertino, CA, June 2011 – September 2011<\/strong>
Project: Retail store videos.<\/p>\n

Senior Designer (Freelance)<\/strong>
Big Smack, Philadelphia, CA, Aug 2009, Oct – Nov 2009, Feb – Mar 2010 , Jun 2010<\/strong>
Project: OWN rebrand.<\/p>\n

Senior Designer, Designer, Animator (Freelance)<\/strong>
Imaginary Forces, Los Angeles, CA, 2003-2012<\/strong>
Project: Rebrand for Science Channel. Opening titles for 500 Days of Summer, The Tourist, Cloudy with a Chance of Meatball openign title. Show open for Smash. Commerical for Discovery, Natural History Museum. Graphics package for Country Music Award graphics package. Promo for AMC War Heroes.<\/p>\n

Senior Designer (Freelance)<\/strong>
Brand New School, Los Angeles, CA, 2008 – 2012<\/strong>
Project: Commercial for Honda, Cricket, Pepsi, Coca-Cola, Aflac, Georgia Power, Valsal Paint, E-Harmony, K-Mart, Intel.<\/p>\n

Senior Designer (Freelance)<\/strong>
Roger, Los Angeles, CA 2011-2012<\/strong>
Project: Logo IDs for CineSony. Commercial for Yaris.<\/p>\n

Senior Designer (Freelance)<\/strong>
Solid, Los Angeles, CA 2012<\/strong>
Project: Bioware TV Logo and graphics package<\/p>\n

Designer & Animator (Freelance)<\/strong>
Motion Theory | Mirada, Los Angeles, CA 2010-2011<\/strong>
Project: Commercial for Verizon, Cigna. Opening sequence development for “Pacific Rim”<\/p>\n

Designer (Freelance)<\/strong>
Superfad, Los Angeles, CA 2009<\/strong>
Project: Honda, Style rebrand<\/p>\n

Designer (Freelance)<\/strong>
Troika, Los Angeles, CA, 2009<\/strong>
Project: WeTV rebrand<\/p>\n

Designer (Freelance)<\/strong>
Logan, Los Angeles, CA, 2008<\/strong>
Project: commercial for Nissan<\/p>\n

Designer, Art Director, Animator<\/strong>
Convert | The Ebeling Group, Los Angeles, CA, Oct 2004 \u2013 Jan 2007<\/strong>
Project: BBC America promo, ABC Family branding, OWN branding<\/p>\n

SKILLS<\/p>\n

\n

Adobe Creative Suite, Adobe Photoshop, Illustrator, InDesign, After Effects, Art Direction, Branding & Identity, Figma, Typography, Illustration, Photography, Problem Solving, Communication, Treatment, Deck Building, Strategy, Keynote, Cinema 4D, HTML, Chinese (Mandarin and Cantonese).<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

FREDA LAU Art Direction + Design + Branding + Animationemail: doliesl@yahoo.comphone: 626.298.0845 EDUCATION Art Center College of Design, Pasadena, CaliforniaBachelor of Arts in Graphic Design\/Movement-Based DesignSep 2000 – Aug 2003 EXPERIENCE Senior Designer \u00a0(Freelance)Royale, Los Angeles, CA, May 2023 Commerical Campaign for Final Fantasy Senior Designer and Animator (Freelance)Laundry, Los Angeles, CA, 2019 – Present […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/potatomato.com\/index.php?rest_route=\/wp\/v2\/pages\/5"}],"collection":[{"href":"https:\/\/potatomato.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/potatomato.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/potatomato.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/potatomato.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5"}],"version-history":[{"count":37,"href":"https:\/\/potatomato.com\/index.php?rest_route=\/wp\/v2\/pages\/5\/revisions"}],"predecessor-version":[{"id":4673,"href":"https:\/\/potatomato.com\/index.php?rest_route=\/wp\/v2\/pages\/5\/revisions\/4673"}],"wp:attachment":[{"href":"https:\/\/potatomato.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}